5 Ways Digital Marketing Boosts Startup Businesses

Over the past few years, Oklahoma has received a lot of praise as a good place to start a business. (https://www.nerdwallet.com/blog/mortgages/home-search/cities-young-entrepreneurs/) If you have just launched a startup in Oklahoma and plan to get your brand out there, you’ve got to be ready to work for the recognition your idea deserves.

The market is competitive, but thankfully, there are plenty of tools to help stand out from the crowd. Nevertheless, these tools come at a cost, but as every small business owner knows, there are plenty of expenses already. So, what strategy should you choose for your business?

When it comes to marketing your business, everything looks like a good option. “Promote your business with ads!”; “Let us do your press releases!” Choosing can be difficult, let alone making the right choice. Despite feeling attracted to all your marketing options, you simply can’t take them all.

Early on, you might not have the money to fund an elaborate marketing campaign like the big guys, but you can use digital marketing as a cost effective tool to boost your brand. There are several ways digital marketing can help you to build your brand visibility. A quality digital marketing agency in Oklahoma will follow these key ways to help a startup reach out to their target market.

1. Be more social

It is important for a startup to boost their presence through the major sources of media, whatever they may be. Social media is how the world shares news, updates, and info today. It is one of the best ways to build your brand. Before you dive into regular posting, you must first establish your brand through optimized social media profiles.

According to Buffer App, the number of Facebook posts that any business must share should range from 5 to 10 per week. For Twitter, it should be five tweets a day and LinkedIn and Google+ ties for one post a day. You need to be frequent and consistent to build a solid social media presence.

2. Start investing in small platforms

A startup can invest in promotion on a number of social platforms. Since all social channels have their own merits depending on the industry, a good digital marketing company in Oklahoma will use industry-specific platforms to get big returns with very little investment in social media platforms.

Facebook is slowly turning into a pay-to-play platform, but it still remains a very good outlet for startups. If you want to see engagement on a particular post by day, simply click on the option “Boost My Post”, pay a minimal amount, and you’re done. You get guaranteed organic reach and conversions as well. You can also use Sponsored Tweets to get a good amount of organic engagement on Twitter. Take up LinkedIn premium services to find leads and contacts seamlessly. All this requires little upfront investment.

3. Think about your message

Content marketing should not be just throwing banter against the wall to see what sticks. To effectively boost your startup, you need to do research on your market and formulate your business’ unique selling point. Your message needs to reverberate it as the focal point of your communications with potential customers.

4. Make high-converting landing pages

High Converting Landing PagesIf you are going to invest in a paid marketing campaign for your startup, it is important to build a productive landing page. According to experts of various Digital marketing companies in Oklahoma, the landing page is the first point of interaction of the customer with your brand. Therefore, it is imperative that you deliver a great experience.

Before you launch a landing page, make sure to run A/B tests on all the aspects that are crucial for conversions such as headlines, text, call to action, buttons, color scheme, and more. Running tests on the landing page should be an ongoing process and not a one-time affair.

5. Reach out

Outreach is one of the most important steps to do effective content marketing for your startup. As soon as you produce a quality piece of branded content, boost it as much as possible. Leverage social media profiles and email experts in the industry. Reach out to various social groups or forums so that your content is visible to as many interested persons as possible.

Related Post:

Why Social Media is Important for Small Businesses
Why Digital Marketing is Essential for Oklahoma Small Businesses?
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