by on January 10, 2017 in Content Marketing
Whether you are the VP of a big company or the marketing director of a startup looking for new leads, content promotion is central to meeting your business objectives and building your brand nowadays. In any case, marketing experts often have a hard time convincing their superiors to approve good budget for content marketing, not to mention how challenging it must be for small business owners. Here are some stats and strategies that you can use to budget for your content marketing.
For starters, content marketing is the creation and distribution of content such as articles, press releases, and graphic intended to attract a specific audience on the Internet. Promoting your brand with content can boost engagement and both brand awareness and authority, generating more leads and sales. As with any investment, return matters.
You’ll first want to consider your exact strategy for content marketing. What types of content will you create and how often? Where will you post it? What kind of audience are you looking to appeal to? What methods or services will you use to promote your content? Much of this is an art that has to be developed over time and practice. A large portion of these choices are driven by cutting edge measurements, data and statistics, such as click-through-rate, cost-per-click, and impressions.
You know your target audience best; construct a buyer profile. Using sales and demographics data you can get an idea how often, for instance, young parents shop online and use social media. If you are selling baby gear, a Facebook page, a YouTube channel, and a Twitter all pointing to your online store might be good bets. A few hundred dollars in ads per month on those platforms might drive the right kind of traffic.
How much you ultimately spend every month or quarter should be based on your cost per lead and how much each lead is worth. With paid ads and good bookkeeping on paying content writers and creators, you can easily calculate about how much it cost for each view on your website, inquiry, or purchase. Your marketing expenses should always be less than the sale minus cost of goods sold and marginal expenses in order to show a return.
There are also plenty of companies in Oklahoma City who can specialize in content marketing for you, developing the right strategy and offering you a price you couldn’t beat if you hired content creators yourself.
More Blogs for Reference
Why Digital Marketing is Essential for Oklahoma Small Businesses?
Link Building and Content Marketing – Two Sides of the Same Coin