How to Build a Funnel Page that Converts

marketing_sales_funnelBuilding your conversion funnel could sound tricky for some but if you optimize every stage of it, you could achieve your target. A survey conducted by Wolfgang Digital in 2013 had revealed a set of interesting data. The average conversion rate of 30 different websites was approximately 1.4%, measured for 56 million visits. If that rate sounds dismal given the total amount of money, labor and time invested they undoubtedly put into web promotion, remember half of them are doing worse.

What is a Conversion Funnel?

The objective of developing websites is to attract more business. A conversion funnel is a type of website designed to walk visitors through a qualification process until you can be sure they are confident in your offerings and ready to become a customer. For some businesses, a single lead may require a lot of investment, which can be lost if they decide not to make a purchase. In such cases, it pays to be sure the leads coming through are very interested. Granting exceptions like Amazon, many sites don’t do very well at converting their visitors into customers. You can combine SEO and digital marketing practices to get better results.
We can divide a typical funnel into three stages: 1) the awareness stage; 2) the evaluation stage; and 3) the conversion stage. Let’s take a look.

Awareness Stage

The awareness stage of a funnel is something like modern window shopping. Visitors have certain demands and they have reached to your site hoping to meet them. However, this stage is volatile because visitors have not yet decided how serious they are about buying your products or services.

Among SEO best practices is to generate web content based on queries. Remember to avoid being overtly commercial; instead your web content should provide answers to questions and propose solutions in an engaging way. Quality web content is priceless to hike the rankings in search engine results pages.

Digital marketers make use of many built-in tools offered by Google. One such tool is the keyword planner. It can be very helpful, but it is risky to fully depend on it. This is because the generated keywords are extremely commercial in nature. You may create longer-tailed keyword phrases that don’t appear in the list generated by the keyword planner.

For identifying longer-tailed phrases, some good tools are Infinite Google Suggest and Answer the Public. Thorough analysis of such tools can help you grasp available information based on popular queries. Yahoo Answers, Quora and Reddit can also give you some pretty solid ideas.

Evaluation Stage

Stage Of Conversion Funnel Customers who have passed the awareness stage have shown how serious they are by submitting their name and email through a sign-up form for instance. Unlike the window shopping stage, evaluation is deciding to go try on the True Religion jeans instead of the Lucky jeans. Before deciding to purchase though, visitors typically like to compare fit, prices, and other criteria with other sellers. You may increase profits with digital marketing by posting blog posts targeting those queries important to your buyers and by optimizing the landing page for capturing wider varieties of phrases, including longer-tailed keywords consisting of those selected by the keyword planner. Creation of informative and attractive infographics would also help to meet the target. In addition, you may include comparison blog posts or check lists. Focus on keyword usage in your blog posts and in metadata. Another way to move your visitors through to the third stage is to go and visit the sites where you will find your potential customers. For this, you could write guest-blogs for popular and renowned websites. In this way, you could feature yourself in front of your target audience.

Conversion Stage

This stage could be seen as the role played by the fitting-room assistant who would go on praising you while you try out the most expensive jeans in the store. This last stage of the funnel could be accomplished through providing answers to questions left hanging. Case studies, testimonials and reviews are excellent forms of content that answer the most pressing question every customer has: will I be glad I made this purchase? Your job is to show them every reason to say “Yes!”
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