by on November 15, 2016 in SEO
Online entrepreneurs and bloggers depend on web marketing and an ever-growing audience for their websites. SEO and search engine rankings are thus of primary concern. Keeping a good ranking is not rocket science, but it relies on proficiency in modern SEO techniques. You could always entrust your ranking to a local digital marketing agency in Oklahoma City, but a savvy website owner must be conscious of those factors that lead to consistent rankings. Unfortunately, many are overlooked. Here we will provide some tips for effective SEO.
Frequent Content Updates
Content creation is never ending – if you want to keep a good rank in search results. Whether it is a website or a blog, the key to ensure a consistent or increasing ranking is by keeping content fresh. Rank building efforts can be sabotaged by infrequent blog updates. A common misconception is that publishing a lot of content all at once affords a blog owner a break for a while, leaving the website static. If original and valuable content is not posted at least a couple times a week, the ranking of the blog beings to fall and with that, traffic.
Internal Links
Internal links play a key role in spreading the information for your website. Internal links embedded in content help distribute traffic throughout the site, boosting all of it. To be effective, internal links should be relevant to the content and add value for the viewer.
External Links
External links help increase the domain authority of a website. These links are visible on other websites or blogs, pointing back to the target site, or vice versa. Some site owners prefer internal links over external ones fearing that it may cause them to lose traffic, but when an external link points to valuable content, it actually solidifies your position on the internet. Readers feel that your website is worth visiting again and again for the authenticity and hard work put into your content.
Image to Text Ratio
Keeping a good balance between images and text on a site plays a significant role in maintaining its ranking. Usually, one image per 100 words is recommended provided the image is relevant to the paragraph that it represents. Including image share and post share features ensures that your blog or website will get consistent traffic, especially when the image shows up in image search results for relevant keywords.
Content Quality
Probably the most crucial factor in content creation is its quality. There are several ways in which Google can ensure that your content is up to the mark; such as by checking content for copied phrases, grammar, and information density. Quantity is not quality, so a keyword blast or ad images are not going to contribute much to your content quality score and thus ranking.
Image Tags
Images should be titled according to what they mean for your site and its content. Title and alt tags play a major role in the search-ability of your images and their relevance.