Ultimately, a brand identity makes it easier to communicate with the world, sets you as an individual in the crowd and creates a brand experience that encourages people to engage with you. One of the most difficult aspects of starting a business is making people know who you are. You may have a great product or a great service, but people want to know about you as a company and about your brand before they buy from you. If you want your brand to have success and thrive in the future, you need to build a brand identity that accurately conveys your essence and is flexible enough to evolve with time. But that doesn’t happen overnight. It requires brainstorming, thinking, a team with strong communication and design skills and an intimate understanding of your brand. Presenting a memorable brand makes a company and its products more recognizable to the customers because people love to buy from familiar companies! In this Infographic, there are 11 ways you can learn to brand your company in this competitive market.