Digital marketing through search engines, social media and email has been a growing industry for years now. In response to demand, a variety of tools have emerged to help digital marketers do better work for their clients.

11 must-have tools for every digital marketer.

Google Analytics

If you are trying to explore the digital marketing arena for the first time, then this can be your go to tool for a thorough understanding of the workings of the web. Google Analytics details all kinds of the activities on a website. It can provide live updates on visitors, bounce rate, conversion rate and more. It can show you where the visitors are coming from to help you tune your marketing efforts. This knowledge would help you to understand what part of the website you should stress in particular to increase the visitors on your website.

Mailchimp

This is a versatile tool for managing your permission-based email campaign. This one is easy to use, allowing you to craft newsletters and keep previous customers and subscribers in the loop. Email marketing is an important form of marketing for building interest and repeat sales. Due its simplicity and generous free options, Mailchimp is a popular choice. It allows integrates nicely with WordPress, Zendesk, Evenbrite, Drupal and many other technologies.

Canva

This is the perfect tool for the editorial and social teams in any digital marketing company. There are different templates to choose from and it is quite flexible. The variety of functions and templates saves a lot of time for the user. Stunning blog images and posts can be designed quickly. In Edmond, many digital marketing companies are using services like Canva to optimize their local marketing efforts.

Mention

Mention is a tracking and media monitoring tool that helps you gain a fair idea of how much exposure your brand is getting. The user of this tool can track with the help of keyword tracking. They can stay updated of how many times their brand name is being mentioned over the internet. To set up the tool, simply create alerts for the topics to look out for.

SEMRush

SEMRush is a web-based software that helps you gain a fair idea of the impact you make through your online presence. It is particularly useful for analyzing traffic to your website and keyword statistics. You can research the best keywords to use for your clients. It’s breadth of options makes it especially great for comprehensive marketing campaigns.

Copyscape

This is the best in class tool for ensuring that there are no plagiarism issues with the content you wish to publish. Plagiarism can lead to dire consequences in Google. Getting deindexed for plagiarism can have severe consequences, so it is extremely important to check for plagiarism with a reliable tool like Copyscape.

Mailtester

This is a very helpful tool to ensure that your newsletter is spam proof. If a mass email is rejected as spam, it can cost you your email marketing account, your email server, or even invite charges under the CAN-SPAM Act of 2003. Email marketing platforms like Mailchimp can certainly give you a heads-up and stay compliant, but it never hurts to be extra sure of your email’s quality before sending it out to your recipients.

Toggl

Toggl helps you to organize and make the most of your working day. It gives you an estimate of the time you used for every task throughout the day to help you reduce the time that is being wasted. The software offers a unique take on planning digital marketing work, allowing online marketing efforts to optimize time-efficiency.

Nanigans

Nanigans is a multichannel advertising software designed to make it easier for the user to get exposure for their business online through automated ad placement and bidding. The platform may be best suited for large companies and ecommerce.

Needls

Needls is a lot like Nanigans in offering advertising automation, but their platform is geared more toward small businesses. They offer a simple signup process that allows new users to start their campaign within minutes. There is also an account type for agencies, allowing users to run ad campaigns on behalf of their clients with breathtaking ease.

SkyBound Digital

Skybound Digital have their own user portal where you can check live updates, keyword ranking, website analysis and traffic report. The tool is easy and affordable to run several SEO campaigns for small businesses and for the clients of digital marketers. They also offer comprehensive search engine optimization campaigns on a pay-as-you-rank basis.