Digital marketing is more than just uploading fancy videos. Unfortunately, some companies don’t understand this and they keep uploading images and videos and fancy texts and then call them digital marketing. After doing all these they expect money to come pouring in. However, the equity crowdfunding does not work well with this kind of strategy. The reason of the failure is incorrect offering. Just because you are posting it does not mean people would come and invest in your project.

As you are starting with the campaigning you need to explore and consider some options. You need to think how you search for a product on a portal and then suddenly your email inbox gets filled with so many ads of the related products.

The moment you have searched for something on the Internet, you have become a lead for a marketing company. Digital marketing companies use the same logic for crowdfunding as well. In case, you are funding a product, you need to place ads to expand the brand value. A marketing plan involves five major aspects.

Facebook Ads

Facebook ads when done effectively, make sure to target the right customers based on the location, demographic and other interests. Since Facebook is the most popular social media platform, it is sure to get you connected with the right people.

Similar Audience

Those who have a database of the customers would be able to create another database which is a lookalike. Using this database, they can post ads on Facebook. This helps to get brand value expansion.

SEM or Search Engine Marketing

Most of the companies involve SEM strategy and pay for search terms. Once it is done they pay for the Google traffic. Through this marketing, the companies get to know about the potential investors. Once they do come to the information, the reach out to the people with ads.

Ads on Twitter

If you have a Twitter handle, you have a great marketing tool for your product. Companies use Twitter to expand their community. Though this is a fast moving source, it can get you a lot of exposure.

Email Marketing

Email marketing might take a little time to yield a result, it still is an effective way of reminding people of a certain product or brand that is on sale. You need to make sure that your email marketing content is crunchy can to the point. Make people read the content or there is no point in going about the email marketing.

You need to understand that digital marketing is an essential tool which can do wonder for your business if you can use to effectively. One important thing you need to remember is – digital marketing takes time to show result and you need to have patience. Don’t try to rush into it.