Building a Mobile Search Strategy

Since accelerated mobile pages (AMP) have been introduced, Google has also enhanced its focus on building mobile-centric searches. The concept of a mobile-centric search strategy is simple enough: building a search strategy that focuses on the hand held mobile devices. With the advent of the smart phones, surfing the web by mobile device has left desktops and even laptops beached. Here we are going to highlight some strategies for enhancing the user experience while navigating websites by smartphone or tablet.

“Near Me” SearchesNear Me Searches

Keyword research reveals just how often people are using their phones for all sorts of web searches today. In particular, searches for goods and services within a certain distance from a smart phone are on the rise. Whether hunting for the best restaurant within walking distance or finding babysitters on the same block, “near me” is a keyword to look out for. For business and website owners, mastering the use of keywords that could be associated with a “near me” search and learning how they are used has become essential.

Luxury Products

Online shopping with mobile devices has risen in popularity by leaps and bounds. From 2014 to 2015, the demand for luxury goods in particular has nearly doubled through the smartphone platform. Buyers of these products tend to do research and make their purchases right through their mobile device, perhaps as an alternative to travelling to exclusive shops. This sudden rise in the demand for luxury products represents a rich opportunity for marketing strategists in the mobile domain. First, websites selling luxury products would do well to make sure they are responsive for mobile viewing. A website that is not easy to view on a small screen will quickly get bounced for one that is. A second and perhaps better option is to build an app for the online shop.

TravelTravel

Nowadays, 74% of hotel rooms are booked through mobile devices on a number of apps. Once the room is booked, mobile devices are the preferred means of scanning the area for places of interest, restaurants, transportation and more. The trusty mobile device has assumed the role of the traditional concierge. Searching Google Maps by smartphone has become a huge component of these kinds of searches. Being able to instantly look up any place worth visiting while already out and about makes mobile phones the key to a perfect vacation. A mobile search strategy for any kind of tourism-based business is crucial to its success in the digital age.

Tags:

classic

yes

Book a consultation
or contact us:

Categories