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Infographics

Email Marketing vs. Social Media Marketing

When it comes to differentiating between email marketing and social media marketing, there is always a heated debate inside marketing circles. However, it is advisable to include both email and social media marketing campaigns for your online business in order to get the maximum return on investment. These two are distinct marketing channels and can […]

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Why Should You Diversify Your Digital Marketing Strategies?

When you are into digital marketing, what is your biggest aim? To some, it may be to achieve a proper online recognition, while to others, it is all about leads, leads and more leads. If you belong to the second category, diversity is the key to achieving success. You should identify all the channels that […]

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5 Social Media Content Marketing Trends That Will Continue Into 2018

The importance of content can never be undermined by any marketing tool, be it a search engine or social media. Everybody requires top-of-the-line content to meet their exact requirements, most of which are related to user experience. It doesn’t matter what technology or which platform you use to put forth your message if your message […]

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The State Of Content Marketing In 2017

Content marketing is always an important aspect of digital marketing. B2B and B2C marketers are becoming more successful with content marketing every year. Blogs and Email newsletters have been the most effective channels for B2B marketers while social media content works great for B2C marketers. Go through this infographic to know more about these content […]

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5 Reasons To Market Your Business With Videos

From the classic venue of TV ads to today’s streaming platforms, video marketing is a time-tested promotional strategy. Social media has revolutionized video marketing services, making a once high-ticket item much more accessible for companies looking to expand. Quality content has chosen the winner of web marketing since the advent of the internet. Videos allow […]

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Customer Acquisition vs Retention Costs

When it comes to customer acquisition vs retention costs, companies should focus more on the later than on the former. Research shows that retaining old customers is five times more cost effective than acquiring new ones. However, companies are failing to make the most out of it as they are still spending more on customer […]

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How To Market To Each Generation On Social Media

Social media is no doubt one of the biggest platform to showcase your brand. With the increasing internet users worldwide, effective utilization of the social media platforms can make your products or services well known among the audience. This infographic focuses on the overall activities and audience on Facebook, Twitter, Pinterest, Instagram, YouTube, and how […]

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The 5 Best Ways To Boost Your Equity Crowdfunding Campaign With Digital Marketing

Digital marketing is more than just uploading fancy videos. Unfortunately, some companies don’t understand this and they keep uploading images and videos and fancy texts and then call them digital marketing. After doing all these they expect money to come pouring in. However, the equity crowdfunding does not work well with this kind of strategy. […]

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Digital Marketing In 2017 – Trends and Predictions

Digital Marketing is continuing to show huge growth over the last few years. The year 2017 will certainly experience some significant changes. We have taken an in-depth look at some of the most significant trends and predictions that are going to take place in this year ahead. Here we have listed the top 8 trends […]

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E-Commerce Conversion Optimization Checklist

E-Commerce Conversion Optimization is an important area to focus if you want to achieve higher conversion rate for your online business. It is important to make sure that people visiting your website have a better experience and greater engagement. Hence, these 91 points checklist can help you design the perfect e-commerce website that will create […]

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