Facebook is a great way to stay connected with everyone you know. When it comes to business, Facebook can connect you with millions of customers around the globe. To capitalize on this unprecedented opportunity, Facebook has launched Facebook Live which allows users to broadcast live video feed so that your existing customers, followers and prospective buyers worldwide can tune in and react in real time.

Promotional strategy is the way to go: Facebook Live can work wonders for your company’s promotional purposes. If you have a boutique, showcase your products through Facebook Live. You can also organize contests and give-aways to promote your brand.

Build brand transparency: Live video is a great way to get your followers up close and personal with your business. Showcase the behind the scenes work that goes into making your products. You can show the journey from collecting the materials to the finished product before they are shipped out for sale.

Engage with users: Live Q&A is a great way to engage your customers and a better way to get direct feedback from them. You can answer their questions, address concerns, and gain awareness of what your customers really think; all of which can help you build a business to be proud of.

Helps to establish authority: When you engage customers on a live stream, you are devoting time to their interests, proving you’re a real person and revealing to all of the them the size of your audience. This helps to establish your authority in the industry. With that kind of brand authority, all promotional efforts become more effective at building a lasting impression.