Back in the year 2014, Google made a significant update to its Pigeon algorithm after which optimization for local searches became more important. The significance of local searches rose with the advent of mobile devices and Google is going by the trend. We can observe a sea of change in our searching patterns. Unlike in the past, we search for local gyms, restaurants, doctors, bars or retail shops in our mobile devices more often. If local businesses want to make the most of this trend, they need to be serious about local business optimization strategies.

Many Oklahoma City business owners do not understand the significance of local search engine optimization. They are missing a huge opportunity to read the customers’ nerves. The main thing is to know what they want and when they want it. The answer to the latter is typically ‘right now’.

The million dollar question is what are the successful tactics for local search engine optimization? The answer is that you just need to modify your SEO tactics on a national level to a local one. Some specific strategies are given below. However, if you want these tactics to work for you, you need to invest resources in it and put your trust in the long run outcome.

Unique Content

Creation of unique plus engaging content for separate business location pages is daunting and time-consuming. Many times, we can find no location page for a site. Even when we find one, there seems to be a 99.9% chance that we would see copied contents from the national pages. This is absolutely not going to help your local rankings. Chances are the site would get penalised for duplicity of contents. Even if you add canonical tags, the national pages of your site would be deemed as the real canonical version. Chances of higher page rankings are little for your local pages.

We do understand that it is hard to write unique contents when business offerings are identical for every location page. However, the below mentioned points can help you to write unique contents for Home, About Us, News and Contact Us pages:

1. People love to hear stories. Background stories of the business could be presented in an interesting manner before the target audience to gather a superior response.
2. You should highlight the unique things of your locality which are relevant to your business.
3. Adding up customer reviews via videos and quotes could add more local touch to your website. In addition, you may add the list of local clientele to enhance the credibility of your business.
4. Make the content more useful for your audience with the incorporation of driving directions.
5. Press coverage should be highlighted.
6. You can add case studies to focus upon the utility of your products or services.
7. Put focus upon your team and incorporate their reviews about your organisation.
8. One may incorporate survey like page formats to gather relevant information from the target audience.

Hyper Local Optimization

Hyper local optimization tactics include optimization of metadata, title and description tags. One must focus upon locally based keyword research for finding out the most relevant to target keywords and phrases. For each potential keyword, one must examine the competitor landscape at the geographical level. It enhances the chances of better organic ranking. Lastly, one must stay within the limitations put in for the characters so that the description or the title tags would not get truncated at the SERPs.

Local Citations & NAP

Citations are like the name plates; here in the case it mentions your business. Two common and legitimate examples are listings on Chamber of Commerce directories and websites. A citation validates the contact information of your business. More credible business citations you have, chances are more that your business ranks higher.

Digital marketing companies in Oklahoma City know that multi-location businesses must maintain consistent citations. One must have the same NAP (Name, Address, and Phone Number) on its website as it is enlisted on the GMB (Google My Business) profile or for that matter on any other listings or citations.

One must give attention to details. All local information should be 100% accurate and completely filed in. These small details are crucial when we talk about the success of local searches in Google.

Are you from Edmond and looking to promote your business locally? Our digital marketing services for local businesses can help you grow your brand. Learn more in our video.

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