As we move into 2017, digital marketers know there may be plenty more Google algorithm updates coming soon, not to mention changing customer expectations. With that, the effective SEO strategy you were using last year may not be up to the mark this time around.

Some Critical SEO Techniques of 2017

Here are some of the most critical SEO techniques for keeping yourself searchable in 2017.

1. Single Page Applications (SPA)

   In the future, it will become increasingly difficult to separate the website from the mobile experience. One of the biggest challenges that will emerge for SEO will be crawling websites when a majority of the content will be loaded at the client end. Another challenge will be to market SPA’s without access to the traditional app marketplaces. The latest updates for crawlers like Screaming Frog 6.0 allow for JavaScript rendering. Along with crawler updates, there are other ways to smoothly crawl a site developed with JavaScript. SEO executives could seriously take a look at ‘universal JavaScript’. It has been noticed to significantly increase the loading time of a web page.

2. Mobile comes first

   The rising significance of mobile search friendliness is not surprising. This is going to impact which SEO techniques work best for ecommerce sites in 2017. Google is planning to roll out mobile first indexing.

3. Adoption of HTTPS

   SEO executives should make all links secure. This migration is necessary because very soon Google is going to show pop-up boxes identifying the links that are not secured.

4. Predictive Assistance

   Predictive assistance methods and latest voice assistance technology help us to perform searches in a new way. Now we can make searches over a large variety of devices. For this, there is a need to format the questions and answers. A few areas calling our attention are the listings of answer boxes and rich snippets. Within a search result, you can add sections like ‘People Also Ask’ or ‘Related Searches’.

5. User Experience Metrics

   Both the quality of content and its performance are going to grow in importance in this year. There is a need to continuously update and improve the quality of content for a better engagement with the users. That is why; you may have to bring some on-page changes over different links.

6. Log File Analysis

   Before the popularity of analytics packages, we used to perform a lot more analysis of log files. This trend has come back in the previous year and in 2017, we need to keep things pretty much the same. Log files are very important to raise our efforts of improving the page loading speed and easy access to JavaScript by a crawler.

More Blogs for Reference

17 E-Commerce Conversion Boosters

Facebook Live Can Help You Capitalize Your Business