Before beginning your campaign, we will discuss your needs and expectations. You will be asked some questions about your website and your business, as well as keywords you think your potential customers might use, so we can tailor your campaign. You will be expected to provide administrative credentials to your website, which may include FTP or cPanel access.

We begin your campaign with website analysis. During the analysis of your website, we map its structure and content. We analyze the sources of your traffic and existing links. This helps us determine the most effective approach to optimizing your site.

To help us more effectively promote your website in light of your competition, we analyze the rankings of your closest competitors, the links they are using, and the keywords for which they are optimized.

Keywords are the words or phrases your customers would use to find businesses like yours through a web search. Based on our latent semantic analysis and research into your target audience, we will select a number of keywords according to your selected campaign from the suggestions you provided.

We look at any activity concerning your website and business on Facebook, Google+, and Twitter, to see where you stand. This helps us find opportunity areas to improve your visibility on popular and industry-specific social media platforms.

Our specialists identify broken or low-quality links, error pages, duplicate content, inaccessible pages and any issues related to indexing, redirecting, and loading. We use Google Diagnostics to discover issues that may impact your search performance and proceed to correct any problems found. Your Monthly Summary Report will notify you of any changes made.

We optimize navigation throughout your website by improving its internal link structure and creating search engine-friendly XML and HTML site maps. We then submit an update to Google, Yahoo! and Bing.

We create or update a ‘robots.txt’ file for your website, which welcomes search engine crawlers to your site. We add or improve the ‘meta’ tags, titles, and description to appeal to search engines. ‘Meta’ content provides a concise summary of your website’s content to search engines.

The content of your site, such as text and images, is essential for getting results. We optimize existing text content to ensure it contains your keywords in appropriate density; canonicalize duplicate content; and make sure page headers and images are appropriately tagged. We create an ‘hCard’ to increase the visibility of the contact information listed on your website.

We install Facebook, Google+, and Twitter plugins with links to increase visibility on major social media platforms. We use industry-specific platforms where possible.

For accurate monitoring of your website’s performance, we set up webmaster accounts with Google, Yahoo! and Bing. If you already have a Google Analytics account, it will help us to have access to it; otherwise, we will set one up for you. Google Analytics summaries for your website will be included in your Monthly Summary Report.

Classified listings through Google, Yahoo! and Bing offer visibility and exclusivity, allowing us to hone in on your target audience. We maintain several paid classified listings for your website included with your campaign.

We manually submit your website’s URL to general, popular, premium, and authoritative directories that comply with Google’s quality standards and appeal to your audience.

We create a blog on your site and off to give your site and its content a bigger footprint on the web; we populate these blogs with articles relevant to your business and industry. We create keyword-optimized press releases, documents, infographics, and slideshows to post as off-site content.

Many website owners and businesses use social media for promotion. With every campaign, we create new Facebook, Google+, and Twitter profiles, or optimize your existing ones. You remain in control of your social media. We use industry-specific platforms where possible.

We optimize your local search results by creating or improving your Google Places and Bing local listings. We link your listing with Google+ for optimal visibility. This also means your business will appear in relevant Google Maps searches. You will receive a PIN from Google by mail; we need this PIN to verify your address.