On-Site Optimization

[ewf-headline title=”On-Site Optimization”]

WEBSITE CHECKUP

Our specialists identify broken or low-quality links, error pages, duplicate content, inaccessible pages and any issues related to indexing, redirecting, and loading. We use Google Diagnostics to discover issues that may impact your search performance and proceed to correct any problems found. Your Monthly Summary Report will notify you of any changes made.

NAVIGATION OPTIMIZATION

We optimize navigation throughout your website by improving its internal link structure and creating search engine-friendly XML and HTML site maps. We then submit an update to Google, Yahoo! and Bing.

META CONTENT OPTIMIZATION

We create or update a ‘robots.txt’ file for your website, which welcomes search engine crawlers to your site. We add or improve the ‘meta’ tags, titles, and description to appeal to search engines. ‘Meta’ content provides a concise summary of your website’s content to search engines.

PAGE CONTENT OPTIMIZATION

The content of your site, such as text and images, is essential for getting results. We optimize existing text content to ensure it contains your keywords in appropriate density; canonicalize duplicate content; and make sure page headers and images are appropriately tagged. We create an ‘hCard’ to increase the visibility of the contact information listed on your website.

SOCIAL MEDIA INSTALLATION

We install Facebook, Google+, and Twitter plugins with links to increase visibility on major social media platforms. We use industry-specific platforms where possible.