How We Made the Web Work for

Audience

Oklahoma seniors and their families seeking home-based assisted living.

Challenge

Redhaven Care Homes offers assisted living residences in repurposed large single family homes. Because it is a new niche in the senior care industry, our research and strategy had to be designed to gain visitors who may not even know offerings such as Redhaven’s exist.

Strategy

We focused our efforts on the intersection between the market for assisted living centers and visiting home care for seniors, while targeting the Oklahoma City area. By this, we drove qualified traffic from visitors seeking senior care who might also want to live independently, which is a perfect match for Redhaven’s offerings.

Results

Not only have our methods put Redhaven on the first page of Google for several keywords and provided huge inflows of traffic as indicated above, but we have also educated thousands through various channels on the latest options in senior care.