Geo-targeting might not yet be a household term, but it has tremendous potential to increase your return on investment in marketing. Both global and local e-commerce businesses can benefit from smart geo-targeting. As the interaction between search engines and users becomes more complex, involving location, travel habits, and interest, geo-targeting has become an essential strategy for every digital marketing company in Oklahoma.

Creating an Effective Geo-Targeting Campaign

Geo-targeted web marketing isn’t rocket science, but it does require some upfront investment both in a learning curve and certain promotional cost. Paid advertising is a fantastic resource for businesses looking to drive web traffic. Unfortunately, it can get really expensive really fast if the campaign lacks focus.

Fortunately, many paid ad services allow users and marketers to use location demographics to better target their campaigns. If you run an art studio in Oklahoma City, it makes no sense to bid up your cost-per-click to compete with every art studio in America! Honing in on location also means when web users search their smartphones for your targeted SEO keywords, the closer they are to your place of business, the more refined their results will be. This means more of your marketing budget is spent getting actual customers – not just “brand awareness”.

Speaking of keywords, geo-targeting frees the web marketer to promote on keywords specific to the business and let geo-targeting tools handle locating potential customers. This eliminates the need for using separate keyword-based campaigns for different regions.

Keeping an eye on the competition is important. A digital marketing company will help you monitor the promotional advances of those who are in the same business and will be able to help you attract visitors from the same targeted group.

Depending on the business model, some geo-targeted campaigns need different landing pages for different areas. For instance, a car insurance agent may face different requirements from state to state or city to city. For businesses based on geography like real estate, it’s a no-brainer; you might even need a different landing page for each neighborhood you work in.

The goal of marketing is to match the buyer with the seller in as few steps as possible. With modern technology and geo-targeting, there’s never been a better way to sift through the crowd to find exactly who needs you and where!