Social media marketing is currently the big thing for most businesses. It is a powerful marketing tool that everyone must take advantage of if he or she wants to prosper. For small businesses, it’s a venture worth considering for some reasons. Here are five reasons why you should join social media as a small business owner.

Increased traffic

Every startup wants to increase traffic. Social media has about two billion users, and they top when it comes to site referrals. They also perform well in time spent on the site with 76% reporting positive lead generations.

Improved SEO Rankings

A digital marketing company in Oklahoma or any other state will tell you that SEO is the way to get more traffic from search engines. However, the requirements are changing rapidly. It’s no longer crucial to update your blog or to write up on point meta descriptions. Google and other search engines now include social media presence when calculating rankings.

Improved Marketplace Insights

Social media platforms give you crucial information about your customers’ preference and behavior. You can look at the user comments on your page to know what people think about your brand. You can also consolidate or divide your content base into segments and see which one generates more leads and interests. With these features, you can come up with a perfect combination to increase profitability.

Established brand recognition

In social media, you regularly interact with your clients as a show of good faith. When a person is pleased about a product or a service, he or she will most likely turn to social media to brag about the experience. As a result, you get more leads and more followers when a customer compliments your services or products. The more people are talking about your product positively in such platforms, the more you gain brand authority and loyalty among them.

Improved Customer Experience

Social media is an effective communication channel just like calls or emails. With every interaction you develop, you have the opportunity to showcase the quality of customer service you have. This way, it’s possible to enrich customer relations, which then breeds brand loyalty. For instance, when a customer posts a negative comment, you can immediately apologize, thank him or her or recommend other products.

As a small business, the longer you hesitate to join social media, the more you will lose in terms of brand recognition, traffic and increased sales. Social media is here to stay, and you can cheaply get the most of it if you integrate it into your small business. For more insight, you can contact a qualified digital marketing company in Oklahoma or any other firm near you.